Untapped Potential by Routine Flamingo™
Untapped Potential · by Routine Flamingo™

Your next booking is already in your client list.

Untapped Potential watches your past clients and tells you who's due back. You send the Check-in. They rebook, and they bring people with them.

Under an hour a week. Every message sent by you.

Get access See how it works ↓

$15/month or $149/year

Retention Radar settings with a timeline for each offer Knows who's due back
Where the month's revenue came from: repeat clients, referrals, and whether you're on pace Shows what it's worth
Upcoming Check-ins with the next one out flagged as overdue Lines up every Check-in

The clients who already said yes are the ones nobody follows up with.

You spend the week chasing new inquiries while the people who loved working with you quietly forget your name. Most of them would rebook in a heartbeat. They're waiting for you to ask.

Retention Radar

It knows when each client is due back. You don't have to.

Timed by the last offer they booked. A strategy call might rebook in weeks; a full program in months. Set a timeline per offer, or one default for everything.

Past clients surface when it's time. Anyone who passes their timeline with nothing booked lands on your Retention Radar. No spreadsheet, no guessing.

Last session sets itself. Pulled from the most recent offer they bought. Override it when you need to.

Retention Radar settings: one default timeline, then a cadence per offer, with any offer switchable off the radar
Check-ins

Get in touch on purpose. Every one lands in your log.

Relationship: a hello, a congrats, a thank-you Revenue: an offer they can book Response: logs that they replied
The New Check-in form: choose who, then what kind, Relationship, Revenue or Response
Who, then what kind. That's the whole form.
Upcoming Check-ins: overdue ones first, each with a note on what to bring up next time, and routine Check-ins lined up on their own
Every touch, with your note, so you never open cold.

Send it from here, or log one you sent elsewhere.

A text, a DM, a call. If it kept the relationship warm, it counts.

Start from a template you wrote.

Smartfields fill in the name. Attach an offer and it adds the checkout button for you.

Routines send on a rhythm.

Set one up and the right Check-in goes out when it should, so nobody slips through.

Offers

Your offers, and what comes after each one.

Tell Untapped Potential your offer ecosystem and consistently book clients in the next best offer.

One-time Website Build
Next best offer Sales Page Design
Repeatable Designer on Call

Retention Radar alerts you when it's time. You make the offer.

Transactions on a contact: paid offers with dates, amounts and who referred them, adding up to a lifetime value

Next best offer

A website build leads to a sales page design, and a sales page design leads to Designer on Call. It picks the right thing to suggest.

Repeatable or one-time

A retainer gets rebooked. A template gets bought once. The radar treats them differently.

Buyers on every offer

See who bought what, and the lifetime value each contact has built across your whole list.

Referrals

The people who send clients your way, and what they're worth.

Referral partners, ranked. Who's sent you the most, and when you last thanked them.

Worth so far. Every referred client's purchases roll up to the partner who sent them.

One button. Send a Check-in to a partner straight from the list.

Referrals: partners ranked by contacts referred, what those referrals are worth, and a Send Check-in button for eachTap to zoom
Results

See the hour a week paying for itself.

Retention revenue and referral revenue, this month and all time, next to the sales that came from new leads.

Set a goal. Check-ins per month, revenue per month. It tells you if you're on pace.

Retention revenue and referral revenue for the month, with all-time totals

The Gem jar

First offer added, first Check-in sent, first retention sale. Small milestones, because the habit is the hard part.

The Gem jar with seven milestone gems earned, from first offer added to five retention salesTap to zoom
To be clear

It's not automation. It's a nudge.

Untapped Potential doesn't

Send anything you didn't write

Blast a drip sequence to your whole list

Replace your CRM

Need more than an hour a week

It does

Tell you who's due back, and why now

Hand you a note you wrote, ready to personalise

Log every touch so you never open cold

Show you the repeat and referral revenue it brought in

For service providers and creatives who'd rather be rebooked than rediscovered.

PhotographersBrand and design studiosCoachesPlannersConsultants
The Routine Flamingo™ mascot, a pink flamingo in heart sunglasses and a bow tie, strutting

Untapped Potential

$15/month or $149/year

Get access